Ready to transform your org’s presence so your research shapes public opinion, more people access life-changing innovations, and your CEO sings comm’s praises in board meetings?
Avoid the 5 mistakes that lead to serious players looking like scrappy side projects, teams scrambling to get posts approved while strategy decks collect dust, and having to defend the value of social to the C-suite yet again…
Learn what it takes to be seen as the strategic operator who finally figured out social media.
5 DAILY EMAIL DEBRIEFS for IMPACT-DRIVEN CMOs, MARKETING VPs & COMMs DIRECTORS
IN 2025, Marketing on social MEDIA is more challenging than ever…
People are too burned out to hit “like.” Nuanced work isn’t “snackable.” And between AI and professional creators, competition is fierce. But continuing to underperform leaves savvier players to dominate the conversation — and define the outcomes.
And you’re not okay with that.
It’s time to stop duct-taping tactics and give your underdog team a real fighting chance.
The problem runs deeper than budget and bandwidth. This playbook briefs you on the 5 strategic mistakes that sideline brands like yours — and the practical steps to fix them.
Apply what’s inside correctly, and your C-suite will be in awe of what you’ve pulled off with a small team.
Created by Megan Van Groll:
Founder of Evoke + Engage, the strategy-first social media agency for altruistic, impact-driven brands
Trusted by orgs including the Salvation Army, Mr. Cooper, World Pancreatic Cancer Day, Center for BrainHealth, and Sunny
15+ years experience helping teams elevate their public presence while streamlining workflow
Want to make sure this guide is worth your time?
Here’s what’s covered in 5-min daily debriefs:
DAY 1: The Expertise Trap
Why initiatives built on complex research struggle to communicate on social, and how to resonate without damaging your reputation
DAY 2: The Just-Post-It Problem
Why consistency may be hurting your visibility (even with high-quality creative) — and how to revive your reach and relevance
DAY 3: The Credibility Killer
What happens when internal politics overpower brand clarity, and how to build the reputation that reflects your impact
DAY 4: The Strategy Gap
The reason pricy agency decks collect dust, freelancers “don’t get it,” and tactics fall flat, and how to spearhead a strategy that finally works
Day 5: The Metrics Mistake
How to connect content performance to business outcomes so your leadership is valued at the highest levels