INTRODUCING
Instagram Makeover
Transform your Instagram profile from unpolished and overlooked to captivating, credible, and conversion-ready — in just two weeks.
Is your Instagram profile pulling its weight?
You’ve built something meaningful — a brand, a mission, a message that matters.
But when people land on your Instagram profile, it doesn’t reflect that.
Sure, your bio’s accurate, but it doesn’t grab anyone. The grid looks… okay, but it feels a little random. And the highlights? Either outdated or nonexistent.
The overall impression is disjointed. Underwhelming. Forgettable.
In a world where your Instagram is your first impression, that gap is costing you visibility, trust, and opportunities.
The three silent killers of your Instagram presence:
Unclear positioning
Your bio doesn’t immediately communicate who you serve, how, or why it matters — so people scroll past instead of following or clicking.
DISORGANIZED VISUALS
You have posts, but no cohesive story or message. Nothing ties it all together or guides the viewer to act.
NO CONVERSION PATH
Visitors arrive curious but leave confused (or already forgetting you), because there’s no strategic flow leading them from awareness to action.
Imagine this instead…
You open your Instagram and feel an immediate sense of pride. Every detail, from your bio to your highlights to your pinned posts, feels like you. Polished. Visually appealing. Aligned with your brand.
Visitors skim your profile and instantly understand what you do and what makes you unique.
Your pinned carousels tell a cohesive story — introducing your brand, proving your credibility, and showcasing your work.
New visitors know exactly where to go next — whether that’s booking, donating, or learning more.
Your story highlights are elegant, organized, and actually useful.
Your visual grid looks intentionally curated.
People start commenting, sharing, and — most importantly — inquiring. Taking action. Converting.
…ALL BECAUSE YOU BOOKED AN
Instagram Makeover
A two-week transformation that turns your brand’s Instagram from “meh” to magnetic.
After your makeover, your Instagram becomes a visual elevator pitch that instantly communicates credibility — and a conversion engine that turns casual visitors into loyal followers, clients, patients, or donors.
What’s included
PROFILE AUDIT & RECOMMENDATIONS
You’ll get a full breakdown of what’s working, what’s not, and what to fix — & why it matters. It’s like having an agency strategist in your pocket, walking you through your next move.
REWRITTEN BIO & OPTIMIZED PROFILE
A crisp, clear, conversion-ready bio that instantly tells visitors who you help, how, and why they should care — plus category and profile photo tips to pull it all together. Just copy and paste into your profile.
HIGHLIGHT STRATEGY + CUSTOM COVERS
Topics and titles for 5–7 story highlights that tell your story and make people want to keep watching — complete with branded cover images that finally make your page look cohesive.
3 PINNED CAROUSELS
(+ STORY VERSIONS)
Beautifully written and designed posts that show your brand’s credibility, and offers. Pin them to the top of your profile to introduce every new visitor to your brand and services. We’ll resize them for as stories, too.
3 CANVA TEMPLATES (+ ALTERNATE COVERS)
Your 3 pinned posts will be shared as reusable, customizable templates to make your future posts faster and consistent. We’ll create multiple variations of the first slide so you can use the same layout repeatedly.
BONUS TOOLS
Book your Instagram Makeover and get an additional 3 branded story backgrounds to elevate your stories, even on the fly.
You’ll also get our grid planner to visualize your new look before posting.
INVESTMENT: $2,500
Optional upgrades:
THREE ADDITIONAL POSTS
$700
Each Instagram Makeover comes with 3 pinned posts, but if that’s not enough — we’ve got you! Upgrade your Makeover with 3 additional done-for-you evergreen carousels. We’ll write and design the posts so all you have to do is hit post.
NINE ADDITIONAL POSTS
$2,000
Does your profile grid need a total redo? Need even more content created that’s unique to your brand? Upgrade to nine additional evergreen carousels and enjoy a full grid of twelve new posts for your optimized Instagram profile.
Who it’s for
Nonprofits that need professional storytelling at a more accessible price point
Therapists and mental health providers stepping into higher visibility
Independent healthcare practices ready to elevate their brand presence
Coaches, consultants and solopreneurs building credibility online
Authors, educators, podcasters and keynote speakers scaling their impact
Service providers and micro-agencies that need an injection of creative firepower
Startups and small businesses that have outgrown the DIY phase but aren’t ready for full agency support
If your brand deserves a better first impression, but you don’t have the time, design skills, or team to pull it off, this is your bridge.
Instagram Makeover gets you the strategic polish of a top-tier creative partner without the long-term contract or five-figure investment.
About Megan Van Groll:
Social strategist and creative director helping impact‑driven brands make social media an indispensable strategic lever for their mission.
Trusted by the Center for BrainHealth at UTD, The Salvation Army (National), Pancreatic Cancer Action Network, Sunny, and more.
She brings 15+ years’ experience translating complex ideas into clear, compelling brand stories that convert across digital, social, and beyond.
With Instagram Makeover, she’s made that expertise and creativity accessible to smaller teams who deserve the same level of excellence.
How it works
step 1: Brand Questionnaire
Fill out a brief intake form and questionnaire that helps us get to know your brand and organization, your target audience, and your goals.
You’ll also upload your logo files and brand fonts, so have those handy — plus any brand guidelines.
If you don’t have guidelines, don’t worry. We’ll reference your website or any other brand materials you supply instead.
step 2: AUDIT & BIO
Within 1 week of receiving your questionnaire, we’ll audit your profile and provide tailored recommendations via Google Doc & Loom video. This includes the topics for your 3 pinned posts and the topics/titles for your IG story highlights.
We’ll also send over your rewritten bio. Just copy and paste to load it into your profile.
Review & Approve: Give us the thumbs-up on the topics for your pinned posts and story highlights so we can move to step 3.
step 3: Pinned posts & Story Highlights
Within 1 week of topic approval, we’ll create your posts and design your story highlight covers. We’ll also turn your posts into reusable templates.
We’ll send everything over with a brief Loom video explaining how to use your new posts and templates.
Review & Approve: If everything looks good, you’re all set! If not, your Instagram Makeover comes with 1 round of revisions.
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“The creative quality was consistently excellent — emotionally intelligent, audience-centered, and always aligned with Sunny’s evolving brand values.”
Emily Sanford, Chief marketing officer, Sunny
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“Megan is a rare unicorn with the critical thinking skills of a strategic business and marketing leader, paired with a brand journalist and artist.”
Sarah Kennedy Ellis, VP Global Marketing, Google
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"Megan is extremely talented. She immerses herself quickly to truly understand your brand and shape the right tone for your communications."
KELLY MOORE, DIRECTOR OF MEMBERSHIP, PARK CITY CLUB
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“We are now confident we are moving forward with best practices, the most current understanding of a complex digital world. Megan is a rock star!”
Ruth Fitzgibbons, Center for BrainHealth
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“Megan brings a dedication to her work that is inspiring and fosters an environment where big achievements become possible.”
BRENDAN MINITER, CEO, CENTER FOR NONPROFIT MANAGEMENT
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“Megan brought a brilliant results-driven big-picture strategic acumen to her work, and a huge appreciation of logistics across partners.”
Laura Brown, VP, Craft Public Relations
FREQUENTLY ASKED QUESTIONS
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The whole process takes 2 weeks from start to finish. If you purchase any additional done-for-you posts, we may need a few extra days to get those done, but we’ll notify you of this in advance.
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It should take you no longer than an hour to fill out the intake form and questionnaire. It includes questions that help us get to know your brand or organization, your offers, your goals, and your ideal customers, clients, patients or donors.
You’ll also need to have your logo files and fonts handy. If you have brand guidelines, share those too — but if not, we’ll reference your website.
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Nope! An existing Instagram account is helpful, but if you’re starting from scratch we’ll skip the audit and tailor our recommendations to help you get set up the right way. It does help if you’re already an Instagram user and familiar with the platform.
Note that you do need to have an established offer (service, program, etc.) and existing visual brand (logos, colors, fonts). You should also be able to answer a few questions about your target audience.
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Photos of the real humans behind a brand or organization are critical to building trust. It’s a good idea to work with a local photographer to get fresh, candid lifestyle photos of you and your team on a regular basis to share on Instagram.
If that’s out of budget, we strongly recommend the course Slay Your Selfies by Rosie Parsons (affiliate link). You’ll learn step-by-step how to take better selfies and brand photos for Instagram using a smartphone — and Rosie makes it fun and easy to learn, no matter your skill level.
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The Instagram Makeover is designed to supercharge the impact of your profile — so that it immediately communicates why people should follow and trust you, and inspires your ideal client, customer, patient or donor to take action. It’s not about going viral or getting tons of new followers — it’s about attracting the RIGHT people to you and driving results that matter to the bottom line.
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Instagram Makeover is not a good fit if you:
Don’t have at least the basics of an existing visual brand identity (logo, brand colors, fonts). Instagram Makeover is all about bringing your brand to life — it won’t establish a new brand for you.
Don’t have an offer (service, program, book or course, fundraising campaign, etc.) to promote. The Instagram Makeover is not just about making your profile “pretty” — it’s about helping you drive business results from the platform.
Don’t know anything about your target audience or customers — the people you’re trying to reach on Instagram. Our work will be most effective if you can share at least a few details about your audience and why they choose to follow, buy from, or donate to you.
Are a primarily retail or ecommerce-driven brand selling a physical good or consumer product. The Instagram Makeover doesn’t include guidance on setting up an Instagram Shop or product photography. The Instagram Makeover is ideal for brands with a non-tangible offer or service.
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So glad you asked! If you’re seeing this, you’re an early adopter / first mover! We JUST relaunched this service and are still finishing up the marketing. We’re gathering samples of our past IG profile makeovers to add to this page in the next 1-2 days. Check back soon. In the meantime, you can reference our agency IG: @evokeengage
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No. We won’t be logging into your account as part of the Instagram Makeover — instead, we’ll provide you with everything you need to plug your new bio and posts into your Instagram account directly.
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Absolutely. If your organization requires you to pay for services via invoice or an ACH deposit, send us an email here. We’ll issue an invoice for your Instagram Makeover plus any add-ons you’re purchasing. Note that payment must be received before we’ll be able to get started on your Instagram Makeover.
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Believe it or not, some aspects of the IG Makeover are taxable (specifically graphic design), so we’re legally required to collect sales tax on those items. That’s why you’ll see we’ve itemized it on the checkout page — that way, you’re only paying tax on the taxable items, rather than the whole $2,500 package.
If you’re a 501(c)(3) nonprofit and exempt from paying sales tax, send your sales tax exemption form to hello@evokeengage.com and we’ll issue a tax-free invoice instead. -
Still wondering about something not answered in these FAQs? Send us an email here.
Your brand deserves more than a “good enough” Instagram presence. In two weeks, your profile can keep looking busy and forgettable, or start building authority and opening doors.
Let’s make it unmistakably clear who you are, what you do, and why it matters.