Trend-proof your social strategy.
Lead the conversation.
Move the metrics that matter.

For impact-driven marketers in nonprofit, B2B, healthcare, and tech

A newsletter by Megan Van Groll

    Strategy-First Social offers deep dives and curated signals to help you:

    • Turn big, nuanced ideas into clear conversations people lean into

    • Navigate algorithm changes without losing your ever-loving mind

    • Build genuine community and drive results stakeholders care about

    NOT another marketing newsletter filled with surface-level tips, rehashed trends, and splashy campaign recaps…

    Just sustainable frameworks and systems that work for brands with limited resources and complex stories to tell.

      About Megan:

      Megan Van Groll helps impact‑driven brands make social media an indispensable lever for their mission.

      Trusted by the Center for BrainHealth at UTD, The Salvation Army (National), Pancreatic Cancer Action Network, Sunny, and more.

      She brings 15+ years’ experience to this newsletter for marketers who need results without a Fortune 100 budget.

      It can be done. Strategy‑First Social™ shows you how.

      FAQ

      • You’ll get deep dives into the major challenges facing impact-driven marketers, plus frameworks to help you streamline ops, make decisions that protect your brand and your engagement, and clarify what to do when social media trend forecasters start pushing conflicting advice. 

        You’ll also receive curated round-ups of insights, examples, and brands to watch, contextualized so you know why it matters and how to apply it.

      • You can expect two Strategy-First Social newsletters per month, plus occasional updates on how we can work together or invitations to check out other resources I’ve created. You can unsubscribe any time with one click. 

      • Hit reply to any issue. We read every single email and would love to hear from you.

      • Sure! Check out all issues here.

        • “Megan intuitively understood early on that social media wasn’t just a tool for marketing but a critical proof point for our social well-being mission.”

          Emily Sanford, Chief marketing officer, Sunny

        • “Megan brings a dedication to her work that is inspiring and fosters an environment where big achievements become possible.”

          BRENDAN MINITER, CEO, CENTER FOR NONPROFIT MANAGEMENT

        • “We are now confident we are moving forward with best practices, the most current understanding of a complex digital world. Megan is a rock star!”

          Ruth Fitzgibbons, Center for BrainHealth

        • “Megan is a rare unicorn with the critical thinking skills of a strategic business and marketing leader, paired with a brand journalist and artist.”

          Sarah Kennedy Ellis, VP Global Marketing, Google

        • “Megan brought a brilliant results-driven big-picture strategic acumen to her work, and a huge appreciation of logistics across partners.”

          Laura Brown, VP, Craft Public Relations